Amanda Smidt



I had the opportunity to meet Amanda at a community event and it was there I saw her zest and drive to help the community with her work.

Amanda is very clear, concise and thoughtful in her work.

She gets the best out of her clients by not only getting to know them well but also bringing out their purpose and passion.

I highly recommend Amanda and her coaching services.


Amanda Smidt

Executive Director

Amanda has enjoyed a career spanning secondary education, vocational and industry training, and career development. With a systems theory worldview, Amanda’s work has at its heart people and context. She advocates for, and values, the transformative influence authentic life-long learning can have on individuals’ motivation to envision and enact a meaningful future self. Of interest to her, are the challenges and opportunities this presents for career practice, particularly in education and training, and for migrant communities.

  • Career counselling and coaching
  • Career development supervision and mentoring
  • Workshop and programme facilitator
  • Conference presenter
  • Assessor trainer and moderator
  • Professional standards and competencies developer
  • Qualifications, programmes and standards developer
  • PMCDANZ, Member CATE
  • Sub-project lead CDANZ Professionalism Project
  • Member of the institutional advisory board for NZ career development qualification

Smidt, A. (2018). Nurturing possible selves. Paper presented at 2018 Career Development Association of New Zealand (CDANZ) Symposium, Wellington, NZ.

Smidt, A.J. (2018). Strategies for career education in New Zealand schools to foster 21st-century career development. Masters Thesis, Capable, Otago Polytechnic, New Zealand.

  • Master of Professional Practice (Career Development). Otago Polytechnic, NZ
  • Postgraduate Certificate in Education (Career Theory and Career Counselling). AUT, NZ
  • Higher Diploma in Education (Secondary). University of Pretoria, South Africa
  • The Royal Society of New Zealand/MoRST – Teacher Fellowship Award (2006)
  • Certified Extended DISC (L1). Certifying authority Extended DISC Australasia